Refine Digital

My name is TJ McCue and I'm the owner of this growing business. "Content Marketing" is the latest buzzword, but it has really been around for decades. I like the term as it provides a cohesiveness that different specialties can use to connect and serve customers, readers, and audiences of all types. Refine Digital is a small group of strategy-minded writers, video/photo pros (including some new cool 360 degree camera gear - which makes for an easy way to improve your Google profile), and marketers who know how to engage audiences through a variety of content forms. The mission of that content is always to build awareness, improve engagement, and increase traffic (online and in-person) to major brands, particularly in the tech industry, but work in other industries as well. We typically work on longer term projects and campaigns because despite what anyone else tells you - content marketing is a long game. My background is largely in marketing and business development, as a consultant and contractor, but most people see my public media work at the Wall Street Journal, Forbes, Harvard Business Review, American Express OPEN Forum, and a host of others. I've spliced my LinkedIn profile description below, to save you a click. On a personal level, I love the outdoors and have spent a good portion of my life wandering in the mountains, or in and on the water - from whitewater kayaking to sailing to SCUBA. I lived on Guam for 4+ years while in the USAF, but spent many off-duty hours teaching and guiding SCUBA tours, in fact, it was one of my first business as an adult (with permission from my unit's commander). I had a few ventures as a teenager, too, and those count in a big way, but being completely on one's own makes the business count in a new way. I consider myself a Christian, but perhaps not in the traditional sense, as I'm not fond of boxes. I try to explain some of that in my "statement of belief. I have been married to the same beautiful and super smart woman for 26 years and we have one teenage son who is a lot of fun to hang out with. Despite living and loving many other places, we call the Northwest USA home and live just a bit outside of Seattle. Now, your turn! As you read this, please reach out - I'm a big believer in sharing, collaborating, brainstorming, and paying-it-forward. Of course, I would love to help you on digital project - from overall strategy to a short series of blog posts. Even if I cannot work with you on a paid project, I still love hearing about cool projects. Let's talk.