Relative Insight

Relative Insight is a language understanding platform, using comparative language analysis to inform business intelligence and communications strategy for B2B and B2C brands. Founded in 2012, the platforms leading technology was developed through a 10-year R&D project with Lancaster University, designed to help law enforcement detect language distinctions in online chat rooms. Today, Relative Insights intelligence is applied in market research and customer experience optimization, helping companies better understand how to communicate with their audiences.