Rivendell Bicycle Works
We offer gear for cyclists who can't relate to the aggressive, thrill-seeking and/or body-shaping approach that passes as normal today. Our bikes are designed and built to withstand a lifetime of long, hard, fast riding and racing, if that's what you're up to, but we don't go out of our way to appeal to the rambunctious, speed-before-all crowd. It isn't us versus them, or retro versus techno, or old versus new. It isn't niche marketing in the tactical sense, either. It's the same gear we prefer and ride, every day. It is not a "market-driven" approach, which is one reason we're so small. As you look through our catalogue, and through this web site, you'll see a common theme. It is simple gear, because bikes aren't improved by complication, and simple parts allow for more rider input. It is practical gear, in the sense that it fulfills a fundamental cycling (not just psychological) need. And it is proven - much of what we offer was born before we were, and even new items borrow heavily from materials and designs from the past. On the other hand, when something new comes along that really is better, we're open to it. We believe the best bicycles are simple to operate, simple to fix, and simple to understand. They aren't black box point-and pedal bikes. Those kinds of bikes are important, and get a lot of people into this sport, and for some people, they're the best choice. But just as a point-and shoot camera leapfrogs the full photography experience on the way to getting you the snapshot, we believe part of the fun of riding a bike is interacting with it. That's why we like bikes that allow human input - manual bicycles. Compared to the point-and-pedals, they're at least as fun to ride, easier to service, less likely to need service, and more satisfying to use.