Ruler Analytics

Ruler Analytics is a visitor level multi-touch marketing attribution product for forms, phone calls & live chat, evidencing every step a visitor makes in their journey and matching revenue back to the source. By closing the loop between sales revenue and marketing activity, Ruler's platform provides a single point of truth to identify which campaigns drive revenue, allowing organisations to make meaningful decisions to optimise marketing spend. Ruler's technology has been adopted by marketing professionals around the world, serving a wide range of industries including digital marketing services, financial and professional services, travel and hospitality, education, health and beauty and high-value ecommerce. Ruler integrates with analytics tools, CRM and other products, to 'close the loop' between leads and revenue, providing insight where you need it most.