Rush Over

Rush Over Inc. was offered this privately funded e-commerce project in September 2012 with a development turn-around time of two months until launch. This project was developed from the ground-up with features that allowed us to intelligently control the way products are presented and featured to the visitor. As always, the user-experience focused on the products and less on the overall layout. Rush Over provided extensive and professional product photography, as well as custom graphic design services. We also provided DNS management and hosting on our servers. There was extensive SEO work provided on the site with a focus on various keywords based on the feature products being sold. The on-site SEO was further boosted to bring the general score up to 75/100. We then decided to cache 95% of the website content to drastically improve website performance and reduce server load. Further to this, investments were made in Facebook and google ad campaigns which helped with startup traffic. After a week of google bot indexing, healthy traffic spikes were apparent on an incremental daily trend. We believe the project is an excellent example of a successful and efficient e-commerce project.