Ruti

Ruti is a tech-savvy fashion brand designed to provide the 35+ woman, who is looking for fashion that is cool, practical and flattering, with a highly personalized shopping experience. Ruti is headquartered in Belmont, CA, and currently has ten stores across the United States. The luxury brand was founded by Israeli-born designer Ruti Zisser. After years as a tech executive, Ruti took a leap of faith and struck out on her own, devoting herself to creating the clothes she's been searching for all along, but was never able to find.