Sealane Marketing

Category management is a concept in which products sold by a retailer are broken down into smaller groups of related products. Each group is a category. For example: toothpaste, Suncare, cereal etc. How does a Category Management Program benefit my retail store? With a Category Management Program in place, Sealane can target each category's profit, and strategize on improving product visibility, turnover, and much more. With an effective Category Management Program, Sealane will help you discover opportunities for your categories, focus on consumer needs, and structure and build a sound category display. How can Sealane help me build an effective & professional display for my categories? Sealane will assist you with the design and implementation of pallet displays, 3-D configurations, plastic floor displays, plastic and corrugated power wings, retail counter displays, PDQ trays, bandoliers and clip strips. We understand that every manufacturer and retailer has a budget - this is why we are dedicated to listening to your needs and making suggestions based on your company's requirements. Our experience and expertise in creating effective displays will benefit your company's Category Management Program. What Food Broker services does Sealane Marketing Offer? As a General Merchandise and HBC broker, Sealane will negotiate sales for manufacturers. We can provide services to both vendors and buyers by selling to chain and independent wholesalers and retail stores. We can provide your company with up-to-date local market conditions while striving to increase your sales volume in order to achieve the greatest possible distribution of your products. Tell me more about Sealane Marketing: Sealane was founded in 1985 and is currently a Manufacturer's Representative in the General Merchandise and Health & Beauty Care consumer product categories. At Sealane Marketing, our goal is to partner with Major Retailers and Leading Suppliers to design, develop, and implement effective fact-based Category Management Programs that will maximize their sales and profitability.