Sentient Decision Science

Sentient Decision Science was founded in 2007 with a mission to increase empathy for the human condition. By providing scaled access to human emotion and its cognitive antecedents, Sentient Decision Science delivers new insight into human behavior and the reasons behind that behavior. Sentient Decision Science is the parent company of Sentient Labs and Sentient Insights. Sentient Labs builds behavioral science-based technologies that more accurately predict and explain behavior. These technologies measure human emotion, attention, and neural network associations in the mind, enabling businesses, governments, and individuals to better understand the human experience. Sentient Insights builds business insights products using the theories, techniques and technologies developed by the Sentient Labs. These products are automated and bring the benefits of behavioral science to business at scale.