Sequin AR

Founded in 2019, Sequin AR is a creative Augmented Reality content company based in Glastonbury, CT. The company provides augmented reality creative, real-time VFX production, broadcast production, system integration, and consulting services to a broad range of clients working across all media platforms, around the world. Among the company's milestones to date: Providing viral AR content (which netted over a billion views) for Madonna in conjunction with her 2019 Billboard Music Awards performance. Represented by top Hollywood talent agency ICM, Sequin AR has a proven track record of increasing production value for its projects, and of providing new narrative possibilities for audience engagement, while saving on production costs. Sequin AR was founded by Lawrence Jones and Robert DeFranco. The men previously worked at The Future Group, where their projects included the flooding visualizations for The Weather Channel, and an AR-enhanced performance by K/DA at the 2018 League of Legends World Championship Finals. The duo also received an Emmy nomination for the augmented reality work they did for the 2019 Super Bowl. Additionally, Jones and DeFranco worked with Epic Games Unreal Engine, the company behind the successful Fortnite video game.