Serious Tissues

serious is a social enterprise with a simple mission: change where people are spending their money, to create a better world. we create sustainable products that match current market leaders on quality and price but have positive environmental and social impact. our range of products includes serious tissues which is the uk's first carbon-neutral toilet paper. it is made in the uk from 100% recycled paper with zero plastic and we plant a tree for every roll sold. in the last year, we have planted over 500,000 trees and are currently planting the equivalent of 5 hyde parks every single week. this shows how a huge impact can be made through a very small change. as well as the environmental impact, we are empowering local communities where the trees are planted and have created 23+ years of employment so far in ten countries across the world. our uk tree planting starts in november as part of the queen's jubilee canopy. project ten million ten million trees are flushed down the toil