Seton

Tricor Direct, Inc., doing business as Seton Identification Products, Inc., provides online and catalogue retailing of safety, labeling, and signage products. It offers security and safety, traffic and parking, warehouse, fire and exit, and facility signs. Additionally, the company provides asset tags, pipe markers, labels, valve tags, nameplates, ribbons, cartridges, tapes, stickers, delineator posts, barricades, cones, stanchions, and accessories. It also offers cabinets, carpets and mats, document holders, envelops, mirrors, and warehouse and shipping products. The company was founded in 1956 and is based in Branford, Connecticut. Tricor Direct, Inc. operates as a subsidiary of Brady Corp.