SFX Preferred Resorts

The San Francisco Exchange Company (SFX Preferred Resorts) was founded in 1992 by current CEO Mel Grant. Headquartered in the San Francisco Bay Area in Alameda, California, SFX offers its more than 200,000 members one access point to the highest-rated, highest-demanded vacation resorts listed in all major exchange networks. SFX is committed to removing the barriers of one timeshare exchange network and providing timeshare owners concierge-level service with central accessibility to premium, personalized vacation experiences. SFX has been a member of the American Resort Development Association (ARDA) since 1993 and has maintained an A+ rating with the San Francisco Bay Area Better Business Bureau as a BBB accredited business since 2009.