Shaa Wasmund

Shaa Wasmund is one of Britain's most successful female entrepreneurs. Her critically acclaimed bestseller, 'Stop Talking and Start Doing', became the #1 best-selling business book for 14 consecutive months in the UK and shows how to turn business ideas and ambitions into reality. As founder and CEO of Smarta, the Institute of Directors voted her as one of the best-connected women in the UK. Shaa has spent her career launching numerous businesses and meeting exceptional people. From being the only female boxing manager in the world, working with Chris Eubank, Don King and Barry Hearn, to setting up her own PR agency, securing James Dyson and his new vacuum cleaner as her first client and then helping him usurp Hoover as consumer champion, to working with Sir Bob Geldof to create deckchair.com, Shaa has remarkable experience in what it takes to make a business work.