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We do this through a unique platform that combines facilitated storytelling workshops and IBM's Watson AI technology to uncover actionable insights critical to driving growth. To date, it has been used by companies in one of four ways: To uncover consumer insights that shape brand and marketing strategy To engage consumers and build stronger connection and alignment based on brand values To engage employees and drive deeper understanding between management and the workforce To uncover community stakeholder perspectives, and drive deeper alignment and collaboration in the places where employees work, live and play We use authentic personal storytelling because these stories are unique in their ability to drive meaning and connection. In our experiential storytelling workshops, participants craft their own stories in real time, often for the first time. These stories relate to the deeper emotions and foundational experiences that a company needs to understand to align with its consumers, employees and communities, and solve their problems. After stories are created in our workshops we use our online platform, powered by IBM's Watson AI technology, to analyze these stories and develop human insights based the underlying values and expectations driving behavior. Finally, we identify the tangible ways that companies can apply these insights to align, improve and grow. smsicon