Sideways Consulting

We set up an ideas section in which we educated people about how they could use our products as well as interesting and unusual alternative uses for the same products. So, if you ever want to know how to grow a flower in a jar, here's where you'll find it. Apart from creating this space for Borosil, we also helped the brand find its rightful space on popular e-commerce platforms. From CPC to CPM to A+ banners, we showcased Borosil products in a way that they caught the attention of the consumers even on these crowded platforms. We also created simple videos that demonstrated the functioning of the products, adding to the appeal of their efficacy in the kitchen and home. Where do we go from here? There is still much to be done. Many more ideas need to be explored and many more innovations need to be brought to life. So, our journey with Borosil continues as we keep thinking sideways and keep making every day better.