Sircle Collection

Sircle Collection is an independent group of creative hospitality brands focused on design-led, experience-driven services and products designed for the modern traveller. Founded in 2011 by the award-winning hospitality entrepreneur and developer Liran Wizman, the Amsterdam-based company has grown to include three hotel brands across 13 locations, including Sir Hotels, Max Brown Hotels, and Park Centraal Hotels - all set in some of Europe&s;s most inspiring cities and neighbourhoods. The portfolio extends to a design concept store, X BANK Amsterdam, and three food &a; beverage outlets: Seven North, Vienna; The Rooftop at Sir Victor, Barcelona; and Bar Claes in Park Centraal Amsterdam. Additionally, Sircle Collection manages and develops landmark properties, such as W Amsterdam; the EDITION Milan; Provocateur, Berlin; and Roomers, Munich. Further to its HQ in Amsterdam, the collection counts a second office in Berlin, Germany and a regional office in Barcelona, Spain. The company encompasses over 700 team members across operations, management, HR, marketing, design and further departments.