Systematic Inventive Thinking

SIT offers a radically different - and highly effective - strategy for NPD. We begin with an analysis of your existing product or system. Then, we jointly apply the SIT thinking tools to create what we call virtual situations. These virtual situations may be novel variations on the existing product, or completely new - even breakthrough - concepts. We test these ideas by passing them through filters - a rigorous set of questions and analyses designed to separate the truly viable ideas from the merely interesting. In the case of NPD, only ideas that the team identifies as having high market potential and a very good chance of implementation pass to the next stage. Many of our NPD projects also have a module of customer participation during the ideation, so that you need not postpone pipeline decisions to a later time when it will be difficult to, once again, access the multifunctional team for those strategic decisions.