SKUlocal

A leader in precision activation, SKUlocal offers targeted omnichannel solutions to identify and activate specific shopper segments. The company provides marketers with strategic insights into how shoppers think while consulting on which tactics are optimal for driving desired behaviors. SKUlocal's combination of targeted direct mail, customized social integration and geo-specific digital activations - coupled with powerful, precise targeting and consumer insights - delivers measurable results for our valued partners in the consumer packaged goods (CPG), over-the-counter (OTC) and retail grocery marketplace. Based in St. Petersburg, FL , SKUlocal is owned by Platinum Equity, a global investment firm based in Los Angeles .