Small Media Extra Large

In 2009 Small Media Extra Large created a proof-of-concept demo of a tool that would allow financial journalists working at Reuters to learn more about who they write for, becoming more customer-centric in their approach to reporting. The demo was so successful that the week it was released Small Media Extra Large was commissioned to create the tool itself. In the first quarter of 2010 Small Media Extra Large worked closely with the journalism team to create the Digital Persona Browser, a dynamic, interactive experience. We continue to work with the team to enhance the experience, with plans to add more learning tools such as a virtual news desk game where journalists decide which breaking news stories to cover with limited resources.