Smilo

Smilo is a new direct-to-consumer brand for essential baby products. The company's products range from fuss-free bottles to palate-supporting pacifiers. The team has more than 50 U.S. patents, including two for its bottle and four for its pacifiers, which according to the company have already sold more than 30 million units. The team had previously licensed or sold its patents to leading brands sold at Target, Walmart, and Babies R Us, among others.