SocioSquare Private

SocioSquare is a social media marketing firm founded two years ago by Gaurav Mendiratta, the entrepreneur famous for his earlier creation NyooTV, a social Bollywood entertainment portal which offered paid content in 2009. Mendiratta started NyooTV in Philadelphia, US, while working with American entertainment firm Comcast. While NyooTV was still in the beta stage, Mendiratta felt the need to capitalise on his social marketing skills and shifted focus to SocioSquare in 2011. The company focuses on social media marketing products and services about 20 clients, including the Zee Group, the Times Group and The Mobile Store. SocioSquare host of services include social media optimisation, search engine optimisation, Twitter advertising, Web site development, customised social media tool creation, Web and social app development, digital media planning and buying, and email marketing. It has developed two products that solve common problems for brand marketers in the realm of social advertising and social content creation. "I saw opportunity in social media marketing rather than just creating content for which people were still not ready to pay for," says Mendiratta, who started SocioSquare in India. In the last two years the company has raised two rounds of angel funding and is present in Mumbai, where it is headquartered, San Francisco and Delhi. The plan is to enter more cities in the US and the Asia-Pacific in six months. Menditratta joined Comcast after a Masters in Telecom and Computer Networks from the University of Pennsylvania.