Somnowell Marketing

We provide a tried and tested digital marketing system that generates new patient enquiries and nurtures those those that are not immediately ready to proceed. This includes all the adverts, the landing pages (special high converting web pages for each treatment), the email replies, the remarketing and follow-up emails. There are two further keys areas: targeting and follow-up. The targeting we use is highly sophisticated. We run many Google campaigns for dental practices so we know exactly which search terms people use when they are most likely to make an enquiry. We are able to look across all the campaigns we manage and see what is working. With Facebook the algorithms are continuously learning which type of person is most likely to be interested in each particular treatment. The follow-up systems we use are also highly sophisticated. People that are not ready to make an enquiry, or who do make and enquiry but are not ready to book the appointment, are nurtured with their own remarketing campaigns. We answer the common questions that people have by showing them separate remarketing adverts, informational web pages, and follow-up email series. We provide an enterprise level service for individual practices. We developed the systems and expertise over 6 years for our sister company, a multi-national dental lab that generates thousands of new patient enquiries each month for its network of dentists. Do I need to provide you with anything? No. You only need to approve the designs we make for you. We will of course make any changes you want. We will provide all the text and images required for the adverts, landing pages (special high converting web pages for each treatment), and emails. We will get your branding from your website and anything else you provide us with. If there any images that you want us to use we will use them. Can you make the designs look like my current website? Yes. Many practices we work with have invested in their branding already and want to ensure that we use the same branding in the campaigns. We are able to customise the designs we make until you are happy with them. Can you control the campaigns so I don't get overloaded with clients? We will create campaigns only for the treatments that you want new patients for. Many clients want new patients for all their treatments. Whereas others only want new patients for one or two of their treatments. The campaigns can be dialled up or down at any time. Where will the adverts appear? With the Digital Marketing (advertising) service the adverts will appear on Google Search, Facebook, Instagram, and other websites that are part of the Google Display Network. On Google Search the adverts will be shown at the chosen position at the top of the Google search results page when someone is searching for a particular treatment that you want more new patients for. On Facebook the adverts will appear in the newsfeed of the target audience. What happens when a new patient makes an enquiry? New patient enquiries will typically come in one of three ways. The most common way is for the person to make an enquiry via the web form that we create on each landing page (special high converting web pages for each treatment). In this case the enquiry will be sent directly to you by email. The second way is for the patient to call you directly using the telephone number displayed on the web page. The third way is for the patient to search for your practice on Google after they have seen the advert or landing page. The patient will then make an enquiry using your website contact form or by calling the number on your website. How will my existing campaigns be managed during the cross over? We will manage any existing campaigns that you have running until the new campaigns are ready to go live. How often do you take on new clients? We normally bring on new clients in small groups a few times a year. If you are interested just get in touch. How will we know the new patient enquiry is from the campaigns you have made for us? The enquiries from our campaigns will be clearly marked as such. Furthermore, everything we do is tracked. We have to track all the conversions (new patient enquiries) so that we know what is working well and optimise accordingly. We do this by adding special tracking code to every landing page (special high converting web pages for each treatment), and to your website. We are also able to track phone calls by using trackable numbers on the Google Search campaigns. My website is due to be redesigned, is it better to wait until that is finished? When the campaigns are fully set-up we will not send patients from the adverts to your website. The reason is that a website will typically convert visitors to enquiries at a rate of only 1-2%. Whereas the landing pages (special high converting web pages for each treatment) that we make for you will often convert at around 10%. Therefore your website is not a critical element in the campaigns we create. Are new patient enquiries comprehensively followed up with using your system? Some clients have their own CRM and chose to not use our follow-up system. Other clients with their own CRM use our follow-up system, and others ask us to build our follow up system into their CRM. We are experienced with CRM integrations. Our follow up system works as follows from the point at which a new patient enquiry is generated. - Each new patient enquiry is immediately emailed to whichever email addresses you want. Then someone from your team can call them. Alternatively if you use a CRM we can have the new patient enquiries immediately entered into it. - Our email system will immediately send the new patient enquiry an email. This is from your email address, but via our system, so any replies go directly into your own inbox. The email is written by us and customised for you, and is treatment specific. You can request any changes you want to the email templates. - Then our system will send a further four emails that answer the common questions new patients have. They cover the benefits of treatment, the costs, how it works, the next steps. - Furthermore our follow up system includes remarketing ads on the Google Display Network and Facebook that run in sync with these emails and also take people to webpages (in your brand) that cover in more detail the benefits of treatment, the costs, how it works, the next steps. These have contact forms so that the people who did not make an enquiry on the first visit have another opportunity to contact you as they learn more and are ready to proceed. What are the benefits of using both the Digital Marketing (advertising) service and the Social Media and SEO service? We highly recommend you use both services. The simple reason is that the results are better when you use both. The reason is that audience of people you build with the advertising service is very valuable, they are all people from your area who have expressed an interest in your services. The social media service enables us to use the blog posts and social media posts as a further layer of long term remarketing. This will help to convert more of the new patient enquiries into patients. The digital advertising in combination with the social media remarketing is a very effective strategy. This will help keep you further ahead of your competitors as they will not be doing this. Furthermore, the people who Like, Comment, and Share the social media posts will get you more exposure and Likes from the friends of those people. These people are going to be more likely to trust your practice as they have the social proof from their friend, plus they will often be local people. What happens if I decide to stop using the service? If you decide to stop you get to keep everything that we have made for you. The Google and Facebook advertising accounts will be in your name. We believe in full transparency. Some agencies charge you a monthly fee and all the campaigns will be in their own accounts. You will then hope to receive some enquiries. A percentage will be charged on top of the actual costs. This means the agency benefits the more you spend. Running campaigns for our sister company a dental lab, generating thousands of new patient enquiries each month for our network of dentists, taught us that the main goal of digital marketing (advertising) was to continually optimise the campaigns to get high quality new patient enquiries at the lowest cost. This is why we decided to only charge a monthly fee for our services. So we could be free to continually optimise the campaigns to get the best quality new patient enquiries at the lowest cost. My firm charges a small amount for PPC, why do you charge more? Google ads and Facebook ads should be an important source of new patient enquiries for any practice due to the effectiveness of these channels. They therefore warrant specialised management. If the management fee is small then it is likely that a small amount of management is taking place. We specialise in Google and Facebook advertising for dentists as part of a whole system that starts with targeting the right audiences,through to the custom made landing pages for each treatment, and the follow up email series and remarketing campaigns. Our fee includes all of this, plus the highest level of optimisation and management provided by myself and other experts such as Joel McDonald, author of Google Adwords for Dummies. Our experience is based on spending £500,000 of our own money on generating 60,000 new patient enquiries that have had to lead to treatments in order for us to have a positive ROI. The system we provide individual practices is the same as we developed over 6 years in the UK, Ireland, and US for our national dental labs. Our service has been further honed by learning exactly which audiences on Google and Facebook convert best for the different treatments that dentists offer. We have been able to do this as we are able to see across all the campaigns that we manage for dentists offering the same treatments. Our service is highly sophisticated in terms of the initial targeting and the lead nurturing at the end. Lastly, we guarantee that you will get new patient enquiries each month. The number of new patient enquiries is directly related to the budget you have. When the campaigns go live in your targeted area for your targeted treatments we will quickly learn what your own average cost per new patient enquiry will be. You can then scale up the number of new patient enquiries with your budget from there. I have found the digital advertising campaign has now proven to be very effective at bringing in new foot-fall by raising my profile on Google and via Facebook. Most of these patients have come specifically looking for treatment and are well motivated. Loran's team have produced a professional looking service.