SoundOut

SoundOut is the world leader in strategic sonic branding and audio marketing testing. It has achieved this lead position by combining three powerful capabilities. Working with world-leading music psychologists and over 500,000 consumers, it has mapped the explicit emotional DNA of sound and used this as the foundation for a suite of tools, such as BrandMatch, that can be used at various stages of sonic branding development to increase the certainty of a return on investment. The development of a wholly owned consumer panel of over 3.5 million people, which enables brands to test their sonic assets at scale. The testing and analysis of almost 200 in-market sonic logos (The SoundOut Index) that reveals the key criteria that are essential to audio branding and audio marketing success.