Southeast Mortgage of Georgia

"We help drive traffic to the builders' homes or communities with a state-of-the-art platform," he said. "That traffic consists of realtor traffic, getting new-home realtors into these communities so they see these builders' products." The program also steers buyers to builders' homes. "Builders are great at building homes," Rymer said. "A lot of times, they're very limited at driving traffic, and so we want to help them bring potential buyers to their communities." The marketing platform draws on new technology to attract buyers and real estate agents, Rymer said. The company also is adding resources to help builders find lending resources. Since 2008, builders have found it hard to secure bank loans and have had to turn to private capital, which is expensive, Rymer said. "You take all the risk, you build a home and at the end of it, there's not much to show for it because you've paid so much interest," he said. "Banks that we know and banks that we deal with are starting to loan money again." Rymer said what he wants to do is get builders in front of these bankers and help them find cheaper money. "That's a big thing, because a lot of builders don't have time to be out there shopping for money," he said.