Spiegel Institut

Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe. We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim. Our team of approximately 120 employees helps to create customized products and services in all phases of product development with expertise, commitment and enthusiasm. We regularly undergo audits to review and improve our processes and standards. Both the TÜV certification according to ISO 9001:2015 as well as the TISAX certification confirm Spiegel Institut's highest level of quality and security. For more information, click here.