Sports Alliance

Founded in 2002, Sports Alliance has grown steadily to now serve over 140 individual sports brands across 9 separate countries or territories, from the home in the UK to Europe and the Americas. With almost two decades of experience, Sports Alliance helps sport clubs use technology, analysis and marketing insight to enhance fan satisfaction and revenue generation. Sports Alliance provides end-to-end fan relationship management tools in the areas of CRM & Marketing, Digital, Loyalty and Commercial, designed specifically for sport marketers. Sports Alliance populates these tools with proven successful approaches to marketing sports products direct to known fan segments. In the end, Sports Alliance helps clubs to personalize sport.