Springboard

Springboard has successfully assisted the PMA in growing its following and encouraging members to implement social media strategies of their own. Since April 2015, the PMA has seen more than a 700% increase in total followers across all social media accounts. The audience reach has increased by more than a combined 400% and the accounts received a 700% increase in average interaction rate as well. Springboard continues to assist the PMA in managing their Facebook and Twitter accounts. The PMA also continues to successfully release new social newsletter content each month; Springboard has been instrumental in developing the topics and editorial calendar for this ongoing activity. Prior to partnering with Springboard, approximately 50 PMA members were using at least one social media platform. Today, more than 100 members have an active footprint on either Twitter, Facebook, or Instagram and continue to learn more tips on best practices through the newsletter content. Springboard has provided the PMA and our members with insight on how to better utilize social media more effectively. Social media is constantly changing and Springboard has helped us keep pace by introducing new techniques, tools, and campaign ideas.