Storyation

We help brands in three main ways: insightful strategy, powerful content and best-in-class technology. We're a dedicated content agency - and journalism is in our DNA. We're founded by media people - journalists, editors and producers - and that means we know you need to work hard, harder than most people think, to win an audience's attention. We're all about performance-driven content that delivers results which is why we don't apologise for banging on about the need for strategy that is grounded in data. It's also why we have a strategic partnership with the best content marketing platform in the world, NewsCred. Because you can't scale from a Google spreadsheet. We picked up awards in New York and London and we were shortlisted for best content agency in the whole world (yep, the world) in 2018 and a few other things besides. We're creative, of course, but we're strategic by nature. Experience tells us quality, creative content that really moves the commercial needle is always backed by data-driven strategy. And when we say "data", we don't just mean a few campaign reports here and a smattering of Google Analytics there. We go deep on qualitative research as much as we do the numbers. That's because all our strategy seeks to understand the audience's perspective, their needs and their questions. Great strategy doesn't need to be complicated or technical, but it does need to tell you exactly why and how your content matters to your audience. And that's where we come in. Powerful content is at the heart of what we do. What we do best is tell real stories about real people - not over-produced, air-brushed advertising stories. We leave the gags, the scams and the fakery to someone else. We have assembled a high-quality network of more than 500 of the best content creators in Asia Pacific - designers, photographers, videographers and writers. We don't use copywriters - we use journalists who are experts in their field whether that's health or travel or financial services. Our in-house content specialists manage our creators to ensure we're producing stories that are both audience-centric and aligned to the brand purpose. That's the sweet spot. We believe great content is enabled by great technology. That's why we've partnered with the world's leading enterprise content platform, NewsCred . Based in New York, NewsCred works with US brands including Bank of America, Johnson & Johnson and Panasonic and was named a leader in the inaugural Gartner Magic Quadrant for Content Marketing Platforms. It helps marketers streamline content creation and distribution, surface insights to assist data-driven ideation and measure performance with content-centric analytics. In short, it helps you to make smarter decisions about your content marketing program.