Strands

Headquartered in Palm Desert, CA, the STRANDS company and its brands have been focused to date on West Coast outreach and distribution. So far, colorists have been giving STRANDS a 'thumbs up' for its vibrant color, superb conditioning and lasting high shine (attributed to Pure Micro Pigments). With over 60 shades, the STRANDS Hair Color collection (in tubes) features REFLEXIONS ™ Permanent Low-Ammonia offering 33 shades and COLOR LUST™ Permanent Ammonia-Free formula with 27 shades available. Mirela Marinescu points out that STRANDS is not a big color company, but rather a prestige designer boutique line that never compromises on quality and backs up its products with customer service, client color satisfaction, ongoing education and consistently beautiful color results you can count on.