Strategyn

Strategyn is an innovation consulting firm founded in 1991 by Tony Ulwick. Strategyn's proprietary and patented methodology, Outcome-Driven Innovation® (ODI), accelerates revenue and profitability growth for their customers. Strategyn has an exceptional two-decade track record using ODI and has helped launch some of the most successful and fastest-growing products in history with the world's leading companies. Ulwick is the pioneer of the jobs-to-be-done theory and has spent over 22 years developing and perfecting the ODI process. He has been granted six patents, with several additional patents pending, and is also the author of the best-selling book "What Customers Want.