Suzi McAlpine

Suzi:You are a leader in a vibrant, creative and fun industry. I'm sure there are a gazillion people (myself included) who are jealous of your role. So, my first question has to be, what do you love the most about leading in the music industry? Adam: I love that it's music. It really is the best industry you could hope to be in. Music is something that has been at the centre of my whole life. Ever since I first heard the Beatles' Hard Day's Night aged about five years old, I've been passionate about music, musicians and the magic of song writing. Being involved in music is about all I've ever done, so it's impossible for me not to be passionate about the business. Being surrounded by incredibly creative and talented people with big hopes and dreams inspires me every day. If we help them achieve success, there is no better feeling. I love too that the industry is right at the forefront of the digital revolution. When the tidal wave hit us at the turn of this century, it took a lot of fortitude to realise things would never be the same again, but there was a way forward. Today, I enjoy my job more than I ever have at any time in the past thirty years. It's dynamic and challenging, but with music as the soul and centre of the business, I absolutely love the fact we are navigating our way through the biggest changes in the industry since the advent of radio in the thirties. They'll write books about the digital revolution in the future and it's a buzz to know we were at the centre of that change, taking what was seen as an old media business into a very exciting new world. Suzi:You would have seen a significant amount of change within the music industry over the years.