Tattvammedia

Tattvam Media is a digital marketing agency that offers innovative digital solutions to businesses of every niche. Experts in the field, the young and enthusiastic team offer services like social media marketing, content marketing, SEO, paid media marketing, sales funnel creation, and a lot more. 93% of all online experiences begin with a search engine. But what does it even mean? According to Wikipedia "Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results-often referred to as 'natural', 'organic', or 'earned' results" Neil Patel describes SEO as the process of optimizing your online content so that a search engine will show it on the top of the results for searches of a certain keyword. To put it simply, SEO is a method of ensuring that your site is understood by various search engines (more often than not it's Google). For instance, if you are promoting spa treatments with your content (including web copy, blogs, videos etc). You want the search engine to easily find your content and show your service links on the top of search engine results for anyone searching a keyword related to 'spa treatments'. SEO helps your content to charm Google to keep your content on the top results when someone searches for that keyword. SEO comprehends all the processes of search engines, the searching habits of people, most used keywords, and preferred search engines of the target audience. Are you wondering why is it important to be on the top of the search engine results? We have already established that a lot of people rely on search engines to seek any kind of information. According to a study by AOL, 89.71% of all click-through traffic received is from the first page of the search results. On the other hand, the second page receives a meager 4.37% of the online traffic. The rest of pages receives less than 1% of total search traffic clicks. The second, third and later page of Google search results are considered as a ghost town. You don't want your website to be seen there. Additionally, your website search ranking is directly proportional to your audience's trust in your services. Before we look into how to use SEO to increase business, let's understand how search engines actually work. Here is a super cool, explainer video from Google's Matt Cutts explaining the working of Google Search Engine. Check out this link for a clearer explanation on how Google search works. Now that you understand the basics of how search engines work and how you will benefit from it, let's get started on how to use SEO to thrive in your business. There are 2 different categories for SEO: A) On-page SEO On-page SEO is comprised of all the visible website factors that influence search engine rankings like Headline Text, Web Copy, Image Text, Page Structure and more. There are 3 important categories to take care of when working with On-Page SEO