Telle Tire

Telle made an extensive image enhancement in 1982. Prominent St. Louis designer Marcia Smith was hired to oversee the redesign, which is another indication of Telle's first-class approach to business and customer satisfaction. First, the customer waiting areas and offices were transformed, followed by the shop areas. Advancements in automotive technology in 1988 demanded more diagnostic and specialized engine work. Telle responded by purchasing and renovating a building directly across from their main shop on Dale Avenue. The building would be specifically used to concentrate on these areas of auto repair. In 1992, upon Chuck Telle's retirement, a third generation of Telles, his sons Mark and Scott, assumed the operation of the family business. In 2003 a proud moment for The Telle family occurred as second generation owner Chuck Telle was inducted into the Missouri Tire Industry Association Hall of Fame during a ceremony at the association's annual convention. The timing of this honor was made all the more important as Chuck Telle succumbed to a nine-month illness and passed away in May of 2006 at age 79. Thankfully, Chuck lived long enough to see the beginning of the fourth generation of Telles enter the business as Scott Telle's son Aaron is now employed full time since 2003. In May of 2008 Mark Telle retired from the business. He will remain part owner of Telle Tire with his brother Scott but will no longer be involved in the day to day operations passing on many of his duties to his nephew Aaron Telle. This year as the firm celebrates its 66th anniversary, the Telle tradition of providing personal service, quality products, and business innovations remains as important today as it was for Chuck Telle and his father in those early days.