The Makegood

The Makegood: Your ultimate goal is improving the online experience for consumers around the world. In order to reach that goal, what can we except from Digital Element in the next year? Digital Element was the first company to bring geolocation to the web back in 1999 and virtually every major marketer uses our IP-targeting technology. Because of that, we feel we're in a unique position to be the center of the online geolocation universe regardless of whether or not the targeting is IP based. We regularly have companies approach us to partner because of our extensive relationships with all of the major online ad networks and websites. Our customers rely on us to bring them the latest and greatest technology and data offerings. We are working to bring in partners within the broader geolocation space to really offer a one-stop shop of geotargeting data, be it demographic data or other complementary types of geotargeting technology for WiFi and mobile. In this way, we'll be able to help our customers sort through the various data and technology offerings to come up with the right unified solution set to meet their specific online marketing goals. Geotargeting is really the engine in the growth of online marketing, and at Digital Element, we look to supply the gas (or, electricity, to be environmentally friendly).