Sabre's

Sabre also provides passenger services systems to airlines. It now offers a rules engine that lets airlines segment travelers by various attributes. They can then offer product discounts and bundles to "one or more customers," a Sabre spokesperson said. Airline employees also can use data from Sabre to personalize their customer interactions. Virgin America is the first to use the tools; a spokesperson declined to describe how they might benefit corporate travelers. This content is protected by copyright. Link sharing is encouraged but duplication and redistribution without permission is illegal.