The Coromandel

Towards 2020, the founding document for the organisation, highlighted the importance of the brand as reflected in the extract below: The Coromandel brand and marketing should reflect the region's commitment to sustaining the natural environment. All local and regional marketing should reflect The Coromandel brand, ensuring that visitors who respect the special values and experiences of The Coromandel are attracted. To market and manage a world-class - and thus high yield - visitor experience, The Coromandel must guarantee quality and a high level of service. Geographical Boundary