The Hope Factory

It's been four years since The Hope Factory has been involved with REDgum and it's certainly made a difference. They've helped to clarify the messages that we put up about our organisation, about our business, about what we do and that's helped clarify that for our clients and potential clients but it's also helped us as a business to know what we stand for and what we offer. What's the best marketing decision you've made? I think it's the process were going through at the moment, which is to re-design our website, make it clearer, more specific and more focused on conversion. What's your next big business challenge? We've just launched a professional development program for people, which incorporates three workshops and coaching over a 12-month period. The challenge is marketing it and making people aware of it. Where did you get the name REDgum Communications? It comes from my upbringing in western Victoria and my love of timber and of Redgums in particular. The River Redgum is such a statuesque and beautiful tree, it's a feature of the landscape and it has a root system that binds the earth and it provides shelter for stock and habitat for wildlife; it's been used for thousands of years for warmth and cooking and in the last couple of hundred years for fences and settlements. As a woodworker it's challenging and unpredictable timber and it's all over the place - it warps, it gives you hell but the rewards are amazing when you polish it up and look right into the grain and it goes all the way from a plum black right through to a salmon pink. It's an amazing timber.