The Lean Marketer

The Lean Marketer specializes in breakthrough marketing techniques that help companies learn and improve as they market. Founded by Rebecca Herson in 2012, The Lean Marketer works with small- to mid-sized companies, and business units, with a customized approach to each. Rebecca has years of experience in strategic and tactical marketing including as a marketing executive at three high-growth "Deloitte Fast 50 companies. She specializes in impactful marketing within reasonable budgets at both start-ups and public companies, and has been involved in marketing-aspects of both public offerings and M&A activity. During her tenure as Vice President of Marketing at Commtouch (Nasdaq: CTCH), the company's customer base more than quadrupled and revenue more than quintupled. Prior to joining Commtouch, Ms. Herson served as Vice President of Marketing at Redmatch, a software start-up. Previously, she headed global marketing at Internet security startup Whale Communications (which was acquired in 2006 by Microsoft), where she was instrumental in establishing the company as a recognized leader its field by industry analysts such as Gartner and Forrester. She holds a BA magna cum laude from Yale University, and an MS in Management from Boston University. Rebecca is a frequent speaker at events such as the MC Forum B2B Insights conference and startup accelerators such as TheHive@Gvahim. She is part of an elite group of experts judging executive summaries for BizTEC, Israel's national entrepreneurship competition, where she also lectures on startup marketing as part of BizTEC's "BizSchool" education component. She serves as a marketing adviser to DreamIt Ventures, the #3 startup accelerator according to Forbes Magazine. She was recently profiled in a case study and blog post by MarketingSherpa, one of the leading research firms specializing in tracking what works in all aspects of marketing.