MSR Group

MSR Group offers market research and data collection services. They offer advice, counsel, and a range of data gathering techniques. The companys services include customer satisfaction and advocacy measurement, moderator concierge, Web-based research, advertising creative testing, competitive intelligence research, central location testing, product and taste testing, mystery shopping, telephone polling, qualitative research, in-store intercept interviewing, in-depth executive/medical interviewing, store audits, and mock juries. They were established in 1950 and are headquartered in Omaha, Nebraska.