Now

The NOW, a new concept massage boutique, was founded on the principle that self-care is a necessity, not a luxury. Designed to serve as an oasis from today's fast paced digital society, their goal is to offer high-quality, affordable massage services in a beautiful setting. After launching in 2015, The NOW quickly became LA's hottest wellness destination for globe-trotting influencers and locals alike. Four boutiques later, the growing lifestyle brand is set to embark on a national franchise expansion and is looking forward to bringing their thoughtfully crafted menu with customizable enhancements, healing products and singular design aesthetic to cities all over the United States.