Tan Hiep Phat Beverage Group

Founded in 1994, Tan Hiep Phat Beverage Group (THP) is Vietnam's leading beverage manufacturer with business interests in beverage, instant food and plastic packaging. As one of Vietnam's biggest and fastest-growing companies, THP is a pioneer in healthy bottled drinks, with its "Dr Thanh" herbal tea and other beverages outselling Coca-Cola, Pepsi and other competitors. THP employs more than 4,000 staff and has received numerous accolades, including the "ASEAN Famous Brand Award 2013" and "Vietnam Values 2010". Ensuring product availability at the right place and the right time via a wide-reaching distribution network is key to the success of Fast Moving Consumer Goods companies (FMCG) such as THP. To maintain its double-digit growth since 2007, THP wanted real- time visibility and enhanced capabilities to better manage its network of more than 200 distributors in 64 cities and provinces across the country.