Threadloom

threadloom's mission is to restore authenticity to the internet, beginning with shopping. it's the maker of primary, a browser extension that takes unfiltered, raw product reviews buried deep in forums all over the web and brings them to shoppers in an easy-to-use interface. primary is powered by the threadloom data engine, which maps billions of forum posts across 100s of thousands of interest categories from over 1,000 forums reaching 100m+ users. primary and its publisher widgets deliver niche product insights to millions of shoppers every month.