Tirol

With 12.3 million guests arriving from more than 50 countries and 49.4 million overnight stays in the year 2017/18, Tyrol is one of the leading holiday destinations in the Alps with 34 regional associations. Tirol Werbung GmbH, based in Innsbruck, is the regional tourism organization. The organization focuses on further enhancing Tyrol's image and international status, as well as the positioning the region as the most sought-after destination in the Alpine world. In addition, Tirol Werbung GmbH carries out basic tourism support, such as market research, manages the tourism marketing system, assists guests, and supports market partners.