TITONI

TITONI was founded in 1919. After 80 years in existence, the company looks back at a successful track record of dedicated adaptation to the market demands. The new advertising campaign launched in 1999 demonstrates the flexibility of a brand that has shown consistent loyalty to the highest standards. Perhaps the most vivid example of this attitude is the strong commitment to the self-winding mechanical watch. It reflects the company's respect for the grand watch making tradition, and pays tribute to the finest level of horological mastery. This choice also reflects TITONI's clear-cut determination to adopt and implement a consistent long-term strategy: the company has always been convinced that focusing the brand on one segment represented the best basis for solid development. Today, TITONI has every reason to be proud of this decision: the renewed interest in this type of watch confirms the validity of decisions taken right from the outset and maintained ever since. The brand's uncompromising stand in this does much to explain its dominant position in certain parts of the world. TITONI is one of the leading brands in such strategic and demanding markets as the Middle East and Asia. These regions, represent a potential, which the brand has not yet fully exploited, view TITONI as the Swiss brand par excellence, offering a harmonious blend of quality, durability, reliability and precision.