Truth{Set}

Truth{set} was founded in 2019 by industry veterans from Nielsen, Salesforce, LiveRamp, and Procter & Gamble. Truth{set} is funded by super{set}, a new venture studio headed by Tom Chavez and Vivek Vaidya, and WTI, Ulu Ventures, and strategic angel investors. Truth{set} is a data intelligence company focused exclusively on validating the accuracy of consumer data. The company helps brands build trust in data, and improve the performance of any data-driven decision. Truth{set} does not sell data and is not a data broker; it compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions.