Pura

Pura was inspired by its founders' vision: empower people to control the scent of their homes anywhere, anytime, from the convenience of their smartphones. Each of Pura's designer-grade fragrances are formulated with only the finest, responsibly sourced ingredients to meet the highest standards in the industry. Pura began its creative kick-starter process in 2015, making sure to perfect the device and fragrances until its actual launch in 2018. Since its 2018 launch, Pura quickly established itself as the number one smart home fragrance diffuser brand. Pura's luxury partnerships include fragrance collaborations with capri BLUE, NEST New York, LAFCO, and more.