Unlisted Collection

Unlisted Collection: was founded in 2011, totaling to 27 properties to date since its first property in year 2000. The collection's whimsical and quirky take on each of their hotel inspires the use of Dadaism in the brand identity and collateral, where images are picked and paired with deliberate irrationality. Designed by Singapore-based design firm, Foreign Policy, the colon in the logotype gives room for imagination of the hotel by the guests, leaving it open for their own interpretation. "Unlisted Collection has come together at an exciting time as we continue to look for ways to improve guest interaction and experience; and also to incorporate future properties into the group. The intention always is to ensure that each property retains its unique identity and individual spirit but allowing our guests to see what other choices they have within the group," says Founder and Director, Loh Lik Peng.