USTAWI

ustawi a french holistic skincare brand that harnesses the power of natural ingredients skillfully combined with a rigorous scientific approach for optimal efficacy. our brand pillars are: all about wellbeing : this concept is so close to our hearts that we named our brand ustawi, which means “wellbeing” in swahili. the power of science & nature: we make no compromise on efficacy by combining natural ingredients with a rigorous scientific approach. clean & ecoconscious : our formulations are 100% clean, vegan and cruelty free. ustawi was founded by natacha paugam. born in africa, natacha who lives between france and the us, is a citizen of the world. natacha is a proud black woman who believes in women supporting women. she believes in values such as trust, respect, friendship, support, transmission and positivity. what about melanin? ustawi launched with a focused melanin expert skincare line, that aims to protect and sublime every skin tone. we all have melanin, at different level