Vancl

Vancl is one of China's leading retailers. Unlike leading apparel retailers - such as Gap and Uniqlo - that built strong online sales platforms on the back of brick-and-mortar stores, Vancl only sells online. As an online retailer, Vancl competes with the likes of Taobao, Tmall, 360buy.com, and mbaobao.com. However, while these sell third-party products, Vancl sells branded products under its own name. With no physical stores or distributors, Vancl sells directly to consumers online. The site built a name for itself as an accessible and reliable source of quality apparel, shoes and accessories at mid-to-low prices, and is now one of China's top-ten casual apparel brands (excluding sportswear).