Vega Salmon

Back then, the fish processing industry was mostly competing on price, and cost cutting was the name of the game. Quality, food safety and sustainability were buzzwords, which seldom made it to the cooling disks, as price concerns dominated. We quickly realised that the game needed to change. Consumers were becoming more demanding about quality and food safety, and the world needed a more gentle way to produce food. So, we set out to find a way to deliver better quality in a sustainable way while maintaining competitive cost levels. The answer was to combine the latest technology with lean production principles. We designed a unique, new processing facility in Handewitt, Germany, which was to become one of the most advanced fish processing factories in the world. In 2012 the new factory was ready, and we could take Vega Salmon to the next level. Today, we are able to provide quality and uniqueness in all aspects and to create value in all stages. Our aim is to be the best and most relevant salmon partner - an active contributor to our customers' business and future development. Michael Budtz Berthelsen, CEO